May 2018 – Feb 2021

Creative Director

Vology
15950 Bay Vista Dr. | Clearwater, FL 33760 | vology.com

Job Description: In early 2018, Vology brought all of its advertising in-house from an agency, and needed a creative leader to provide direction for the brand going forward. In this role, I provided concept development, creative direction, brand guardianship, and design leadership for all campaigns and communications including the complete design and build of Vology’s new website launched in March 2019.

Additional responsibilities included:

• Management of marketing team and strategy
• Customer event organization, management, and promotion
• Webinar planning and promotion
• Customer communication cadence and management
• Marketing automation oversight (Salesforce & Pardot)
• Development & maintenance of project management system
• Filming, editing, and producing internal and customer-facing videos
• Management of vendors and department resources
• Oversight of social media presence

October 2017 – May 2018

Senior Creative

Experian | Clarity Services
15550 Lightwave Dr #350 | Clearwater, FL 33760 | clarityservices.com

Job Description: Partner with Marketing Director, product and marketing teams on multi-channel marketing plans and campaign concept development. Design of digital and print creative projects. Assist with content and positioning strategy for new product launches and existing product lines. Design for social media channels, website, digital sales pieces and promotional emails. Implement new branding throughout all sales materials. Ensure brand adhesion and assist with project management and organization.

October 2014 – October 2017

Art Director

Bankers Financial Corporation
11101 Roosevelt Blvd. N. | St. Petersburg, FL 33716 | bankersfinancialcorp.com

Job Description: Collaborate with Chief Marketing Officer and corporate marketing team to concept, design and produce multi-channel automated marketing campaigns. Create complete identity and branding for a new company launch (2017). Design UX friendly websites, social media marketing artwork, email campaigns and printed marketing pieces. Direct photoshoots, assist with copywriting and editing creative content. Present campaigns to clients and other staff. Create and send promotional emails using Sales Force Marketing Cloud and Constant Contact software. Develop and maintain corporate branding guide for eight business units. Mac and PC platforms

April 2001 – October 2014

Art Director

Sexton Printing | Sexton Strategic Marketing
250 Lothenbach Ave. | St. Paul, MN 55118 | sextonprinting.com

Job Description: Assist with multi-channel marketing plan development with clients, marketing, sales and creative staff. Concept, design and produce print and online creative visual materials including publications, logos, ads, brochures, websites and interactive documents. Develop corporate ID standards and maintain existing ID standards for 75+ clients as well as 
Sexton Printing and Strategic companies. Mac and PC platforms